BUENO+ designs skincare based on how skin actually works—not how beauty routines are typically structured.
Every product is made to work on its own. There’s no fixed order, no complex layering. We focus on hydration, barrier repair, and structural resilience—delivered in a clear and simplified way.
We use clinically supported ingredients in systems built for absorption, stability, and low irritation. The goal is efficiency—for the skin, and for the user.
BUENO+ products don’t require your time or judgment. No overuse, no overthinking.
We want to create room for new textures and cross-disciplinary formats that advance beauty through science, culture, and design.
This isn’t a reinterpretation of K-beauty. It’s what comes after.
We build distinction within K-beauty—by combining Korean locality, material precision, and engineered structures that are designed to function without routines.
BUENO+ is based in Seongnam, Korea. The region is defined by dense clusters of technology, manufacturing, and biotech industries.
We design from continuity—materials, technology, and local systems—not from trends. Since 2016, BUENO’s development has progressed through long-term research, proven performance, and a stable supply structure. All products are developed and manufactured in Korea, where sourcing, analysis, and formulation remain centralized.
Korean fermentation, rice, herbs, and water each carry distinct material characteristics. BUENO+ analyzes these elements through structure, stability, and skin-response data, applying them as functional materials rather than cultural symbols.
Use one product—properly. BUENO+ is engineered for single-product performance, not choreography. Apply what your skin needs, not what a routine dictates. No stacking. No timing rules. No forced sequences.
one serum in the morning, one cream at night. Nothing else required.
BEAUTY: Beauty means nothing if it doesn’t work.
UNIQUE: You notice it because it works.
ECO: Less waste, more design.
NATURE: A material, not a metaphor.
ORGANIC: Born from soil. Perfected by system.
Yes. But more importantly, we are a brand that creates distinction within K-beauty—by building performance systems rooted in Korean locality, precision, and modern science.
K-beauty historically expanded through routines, layering, and accessible formats. We expand it through structural formulation, material specificity, and engineered simplicity. Our goal is not to follow K-beauty, but to redefine its technical edge.
Because the next phase of K-beauty must be performance-first. Function comes from structure—not order, not layering. We design formulas to operate independently and efficiently.
It means using materials—rice, fermentation, herbs, water—that originate here, and improving them through controlled systems, analysis, and skin-response data. Locality is not a story; it is technical differentiation.
No. Minimalism is aesthetic reduction. We reduce only what doesn’t contribute to performance. Our focus is engineered clarity, not minimalism.
A differentiated form of K-beauty—one defined by local materials, research-based design, and formulas that work through structure rather than routine.
Our formulas originate from Korean materials and an industrial ecosystem that doesn't exist anywhere else. We don’t imitate global formats—we expand K-beauty through locality, data, and engineered systems.